Daily Harvest: IRL Activations
Role: Senior Graphic Designer
Location: Remote (NY/NJ)
Daily Harvest is a food subscription company on a mission to make consuming sustainably sourced and organic fruits + vegetables easier for everyone.
As the owner of the print channel, I have had the opportunity to stretch the scope of my role and assist in design for IRL activations. This includes highlights like creating in-aisle and sampling cart assets for their launch into grocery; the logo, mural, pattern, and print design for their Chop Shop; collaborating with the agency Ludlow Grey to design their 2023 and 2024 showing at the Natural Products Expo West trade show.
Grocery Assets: Freezer Cling, Shelf Blade, Floor Talk, Sampling Cart
SUMMER 2023
Chop Shop Pop-Up: Logo, Mural, and Pattern Design
SPRING 2022
Expo West Booth and Sampling Station Design Direction
SPRING 2023