Yale School of Management: Executive Education

Client: Yale School of Management
Role: Designer (HvADesign)

The Yale School of Management (SOM) Executive Education program empowers professionals to progress in their own industries with an emphasis on lifelong learning in leadership positions. In 2017 HvAD was asked to establish the SOM-Executive Education identity within the larger SOM brand. Inspired by the program’s “Leaders are Learners” campaign, we developed a visual system of interlocking “L”s which allowed for dynamic photographic and typographic compositions.

I assisted in the development of the concept and its execution across a variety of collateral including a printed brochure, poster series, tee-shirt design, seasonal marketing materials, and social media templates. I also helped guide third parties to implement the system across digital advertising and educational platforms.