let's talk

I am always interested in taking on new projects, whether in the digital or handmade realm. If you are looking for a designer/maker please contact me at: 

meghanlynch.work@gmail.com

 


New York, NY
USA

FTM Wholesale

For The Makers Wholesale design for Parsons Fall 2015

FTM Wholesale
  • Role: Graphic Designer + Creative Contributor
  • Location: New York, NY (Parsons)

FTM Wholesale is a line extension concept I explored during my second semester at Parsons. The extension was inspired by my work at For the Makers as a possible avenue for new sales. Per project guidelines, the logo stemmed from a sculpture of the acronym FTMW. After handmaking the sculpture out of toothpicks, hot glue, and paint; I sketched the form in different perspectives to determine the right mark. This unconventional approach lead to ideas I would not have otherwise found, including the final design solution of an abstract faceted heart. Elements of gold foil and sueded blush were used to elevate the identity for a more corporate audience, while marketing materials built anticipation for the "launch" amung the end consumer audience.

FTM Wholesale Sculpture FTM Wholesale Sculpture
FTM Wholesale Sculpture FTM Wholesale Sculpture
FTM Wholesale Logo Sketches

Logo Sketches

FTM Wholesale Logo

Final Logo

FTM Wholesale Logo

gold leaf logo

FTM Wholesale Business Cards
FTM Wholesale Stationery
FTM Rocket Launch Email

email gif

FTM Wholesale Email Promo

email campaign

FTM Wholesale Print Advertisement

print ad

FTM Wholesale Email Promo

wholesale catalog

FTM Wholesale Catalog FTM Wholesale Catalog
FTM Wholesale Catalog FTM Wholesale Catalog